FAQs

Espresseo FAQs

-What is SEO?

SEO is an acronym for “search engine optimization” which is the enhancement of your web pages and their online profile so as to improve your site’s ranking in the Search Engine results pages (SERPS) for nominated clusters of keyword phrases. As Google states on their website “Deciding to hire an SEO is a big decision that can potentially improve your site and save time…”.

-Why Espresseo?

Espresseo is a full-service search engine optimization agency that offers responsive, ethical and enterprise-quality SEO services tailored to your website’s unique needs. We have a team composed of experienced professionals with different industry backgrounds to offer simplified solutions to complex online marketing challenges.

-Can you guarantee results?

Because of the way search engines work, it is impossible to guarantee your website will reach a certain position. We will first offer a package we are confident will help you reach or get close to the first page of results. Then, once we have a clearer picture of how your site performs, you may decide to scale up or down the package to better suit your needs.

How long will it take before I can see results?

This is again hard to predict because of constant changes in search engine algorithms. Depending on the difficulty of your keywords, it may take anywhere between 1 and 3 months to start seeing significant results. Companies or consultants that promise anything faster than that most likely use tactics that may get your website penalized in search engines. We, however, only use ethical tactics for stronger and longer-term results.

-Do you use “black hat” tricks or other tactics that could get me penalized?

No! We use 100% White Hat SEO to make sure your site succeeds without putting it at risk from Google penalties.

-How do you determine your prices?

Our prices are based on the amount of work we consider needed to reach first page for your keywords. This amount is calculated by looking at competitors sites and comparing a set of more than 50 factors (including domain age, number and authority of incoming links, on-page optimization and more).

-How do you track rankings?

We are using a set of tools which allows us to see keywords’ rankings in real time. You may ask to see your current rankings at any point in time.